YOGASMOGA COMING SOON
It’s no longer (just) about patriotism or marketing. These brands want to create the best, most innovative clothes in the world.
Rishi Bali went from the dog-eat-dog world of Wall Street to the world of downward facing dog in the yoga industry. He launched YOGASMOGA, a manufacturer and retailer of Yoga apparel. He discussed the origins of yoga, the special fabric YOGASMOGA uses.
YOGASMOGA distinguishes itself with advanced MADE IN USA technical product in the "Athleisure" game.
YOGASMOGA's shirts and pants are the softest and most durable, made from a line of high-end fabric it calls Aurum, a blend of Lycra and Supplex, a pile-resistant type of nylon. They are made in the United States, allowing YOGASMOGA to respond to trends in real time.
I often hear the saying in corporate America — “Its not personal, its strictly business.” The quote is often attributed to Mario Puzo’s work, “The Godfather” where characters sought to separate themselves from the “business.” Today, the concept of “its not personal, its strictly business” seems foreign and outdated. For me, business is very personal.